Video and social media measurement

For starters I was pretty disappointed in the outcome of my social media call to action assignment. I was initially excited to see the responses of people when I

decided to ask them to post a video, picture, comment or share about how they spend their family time. Many people have their own traditions that I find to be very unique and appealing. Therefore I decided to make my post when most people are spending time with their families and when most people are on Facebook and Twitter. So I decided to make the post on Sunday afternoon. I also tagged people in the status hoping to increase engagement. To my surprise I only received three posts on Facebook. Two of which were from the same person. I also received three likes and zero shares.

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I think that if I had maybe posted the status a little later in the day, when people were setting down it could have been more effective. A picture or link of some sort could have potentially increased the number of people my post reached because of the Facebook algorithm. However, I did not want to post a picture then the people who saw the post think that they would have to post something similar to what I took a picture of. My goal was to reach as many people as possible and to encourage transparency.

On Twitter I did not get any engagement, which was not that shocking to me because most of the people that follow me are businesses that I follow.  

I know that a Sunday afternoon is not prime time for Twitter, but since many people spend time with their families on Sunday afternoon I figured it would still be a good time to post. The hashtag I used #familytime16 was one that has never been used before so I knew that I could easily track my engagement on Facebook and Twitter. Combining the subject and the date made the hashtag both relevant and unique.