#GETNAKED????

When I initially saw Herbal Essences using the hashtag #getnaked in one of their commercials, I thought it was a horrible idea. Herbal Essences’ use of the hash tag is trying to promote their new hair-care line called Naked, which advertises no harsh chemicals or dyes. #getnaked is a very common hashtag and created no true connection to the brand. When searching the hashtag there are very few uses of the hashtag that refer to Herbal Essences. Majority of the people that do use the hashtag are hair bloggers or are just making comments about the hashtag and not the product.

In addition, many of the people that use the hashtag #getnaked can share very inappropriate things. If Herbal Essence is directing their audience to use this hashtag, it may be very offensive to their market when they see the results the hashtag brings up, which can give Herbal Essence a negative image. Using a hashtag such as, #myessence could have been more appropriate. Similar to the way that Dunkin Donuts promotes #mydunkin. It creates a community of people that can share their experience with the product.

However, the more I searched the hashtag #getnaked the more I thought that maybe it was not such a horrible use of the hashtag. Herbal Essences has lost a lot of their market in the past several years, and they are not as popular of a brand. At the time the hashtag #getnaked was being used it was a trending topic. It could be an attempt of Herbal Essences to capture the attention of the other markets to notice the use of the hashtag for their product and maybe draw some new interest in that way. I could see where this may have been Herbal Essences’ objective, but I still think they could have developed a more specific and creative #hashtag.

Weekend Wonders

Share how you spent your weekends using a video, picture or comment. Use the hashtag #familytime23!

Video and social media measurement

For starters I was pretty disappointed in the outcome of my social media call to action assignment. I was initially excited to see the responses of people when I

decided to ask them to post a video, picture, comment or share about how they spend their family time. Many people have their own traditions that I find to be very unique and appealing. Therefore I decided to make my post when most people are spending time with their families and when most people are on Facebook and Twitter. So I decided to make the post on Sunday afternoon. I also tagged people in the status hoping to increase engagement. To my surprise I only received three posts on Facebook. Two of which were from the same person. I also received three likes and zero shares.

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I think that if I had maybe posted the status a little later in the day, when people were setting down it could have been more effective. A picture or link of some sort could have potentially increased the number of people my post reached because of the Facebook algorithm. However, I did not want to post a picture then the people who saw the post think that they would have to post something similar to what I took a picture of. My goal was to reach as many people as possible and to encourage transparency.

On Twitter I did not get any engagement, which was not that shocking to me because most of the people that follow me are businesses that I follow.  

I know that a Sunday afternoon is not prime time for Twitter, but since many people spend time with their families on Sunday afternoon I figured it would still be a good time to post. The hashtag I used #familytime16 was one that has never been used before so I knew that I could easily track my engagement on Facebook and Twitter. Combining the subject and the date made the hashtag both relevant and unique.